Growing up San Francisco, CA, I developed an interest in multi-cultural humanities projects and fashion from an early age.
After graduating High School at 16, I proceeded to the Academy of Art University in San Francisco to earn double BFA’s in Fashion Design and Fashion Business.
Additionally, I earned a Master’s of Fine Art in Luxury Brand Management, with an emphasis in Consumer Motivation and Behaviour.
During this time, I would volunteer at the YMCA as a cabin leader at science camp, helping inter-city kids with outdoor environmental education.
I also participated in two foreign exchange programmes at Europe’s prestigious London College of Fashion and Istituto Maragoni in Milan, Italy.
Education
San Francisco, California USA
Academy of Art University
I proceeded to the Academy of Art University in San Francisco to earn double BFA’s in Fashion Design and Fashion Business. Additionally I earned a Master’s of Fine Art in Luxury Brand Management, with an emphasis in Consumer Motivation and Behaviour and a minor in Brand Semiotics.
City of Westminster, London, England
London College of Fashion
Utilized a unique opportunity during my undergraduate studies to take a year abroad for a sister programme of fashion business at London’s prestigious College of Fashion.
Milano, Lombardy, Italia
Istituto Marangoni
My interest in consumer motivations and brand straits within the fashion and consumer goods industries took me on another year abroad; this time to Milan for my Master’s of Fine Art programme in Luxury Brand Management.
kadara™ medical
VP of Marketing
2017-2020 | San Diego, CA
kadara™ medical, is the only FDA registered American manufacturer of superior pellet therapy trocar devices and trocar kits. With double digit industry growth, kadara has tailored their devices to best align with personal procedural techniques that vary from each practice and practitioner of BHRT treatments. Because growing a successful brand starts with innovative technology and experienced delivery, I used my luxury brand and design background to provide unique B2C-B2B hybrid marketing strategies leading to exponential growth for the company and their product line-ups. I completed a whole rebrand of this company that was formerly knows as Elemis Corporation.
Medizap LLC | Vice President
2017-2020 | San Diego, CA
MediZap is North America’s premier turn-key service provider of cutting-edge E-Beam sterilization for compounded pharmaceutical products. I designed and implemented Medizap's exclusive Four Pillar Service which includes an all-inclusive programme with E-Beam Sterilization, Packaging Solutions, Compliance, and Exclusive Partnerships to provide a world-class client experience that utilizes a diverse network of 503A compounding pharmacies & 503B outsourcing facilities across North and South America. I took this brand from small Mum & Pop to Silicon Valley. I ideated, planned and executed a total revamp/overhaul of customer acquisition strategies, client facing media, content creation and communication styles, internal documentation etc. that ushered in an explosion of growth in terms of revenue, aquisitions, and brand equity.
Duia | Foreign Accounts Brand Manager
2013-2016 | Beijing, PRC
Boutique PR agency in Beijing specialising in content marketing.
- Researched and formulated marketing ideas, using eastern and western insight, for pitches to luxury, lifestyle brands. Focused on: in-store promotions, launch events and potential story angles for Chinese media.
- Managed foreign accounts and helped coordinate different projects in Beijing as well as Shanghai, and Guangzhou. I oversaw the design, construction and implementation of various PR related events for European brands trying to break into the Chinese market. Some of the tasks included designing and setting up trade exhibition booths, VIP dinners, brand consulting and obtaining corporate sponsorship.
France-Lewin Tech LTD | Senior Brand Manager
2012-2013 | Beijing, PRC
France-Léwin Tech is a luxury SmartHome technology company based in Guangzhou, China with offices in Beijing, Shanghai, Shenzhen, Chengdu, as well as satellites in Nice, France and Strasbourg.
Prada | Deputy General Manager
2011 – 2012 | San Francisco, CA
Strategized and implemented in-store and community events in conjuncture with company/brand guidelines.
Utilize effective communication skills in training and developing staff, delivering exceptional service to customers, driving business with the merchant group and general problem solving.
Exceptional leadership and management skills and the ability to motivate, develop and inspire a team while creating a highly empowered organization.
Ted Baker | General Manager
2008 – 2010 | Silicon Valley, CA
Proven ability in managing team to exceed sales goals while maintaining payroll goals
Strategized and implemented in-store and community events in conjuncture with company/brand guidelines.
Established a goal oriented sales culture that focused on relationship selling, building a client base and exceptional service.
Manage personnel activities of staff (i.e., hire, train, appraise, reward, motivate, discipline, etc.).
Managed a dynamic team of production heads assistants, copywriters, graphic designers, photographers, outside agencies, vendors.
Nordstrom | Department Manager - Cosmetics
2005 –2008 | San Francisco,CA - Seattle, WA
Directed a $40+ million revenue department.
Increased the department's profit margin over LY by 31.7%
Facilitated in the reduction of shrinkage by 14.8% over LY. Data-driven Budget and Market Trend analysis.
Facilitated in the development and implementation of Talent Coaching and On-Boarding in above-par compliance and accordance with all local, state and federal laws and company directives.
Managed a dynamic team overseeing 120+ associates, counter managers and assistants. (commissioned &. non- commissioned).
Neiman Marcus | Assistant Department Manager - Home
2001 – 2004 | San Francisco,CA
Co-Directed a $8+ million revenue department Increased the department's profit margin over LY by 3.7%
Facilitated in the reduction of shrinkage by 4.8% over LY. Data-driven Budget and Market Trend Analysis
Facilitated in the development and implementation of Talent Coaching and On-Boarding in above-par compliance and accordance with all local, state and federal laws and company directives.
Managed a dynamic team overseeing 20+ associates, counter managers and assistants (commissioned &. non- commissioned)
Directed new clientele retention programme. Talent Acquisitions
Creative. Brand. Strategy. Management.
Whatever the way you want to tell your story, I can make all the difference.